
Deep Silver recently released the teaser trailer for their 2009 title Ride To Hell. It contained a sample of the 1960s track “Born To Be Wild“ by Steppenwolf, and worked nicely with the open-world, motorcycle theme.
Short samples of music tracks, or music written specifically for a computer game are a staple part of promotional trailers/videos. Electronic Arts commonly use music with their sports titles, such as the early trailers for NBA Live 09, and have done so on older titles including Madden 07. It can be seen as a smart idea, as it promotes the game and the music, with no specific voice-overs or interruptions.
Other titles to jump out include World In Conflict for the 1980s-themed Ruling The World Video, and the GC 2007 Trailer that used a track by the rock group Audioslave to good effect. The Race Driver: GRID Trailer specialised in a heavy sound with Phat Planet by Leftfield, whilst in Gameplay Video 1 remixed it up with “No One Knows” by Queens of the Stone Age.
It is always interesting to see which music tracks, be it old or new ones, are used in trailers/videos, and how much of an impact they actually make in promoting the game.