Believe The Hype
As the release of Call of Duty: Modern Warfare 2 draws closer, the hype is starting to build and become frenzied.
Every trailer or video that gets released drives the hype and whets the appetite of potential players.
It is debated whether the Infinity Ward developed title will break records for week one sales and beat Rockstar’s Grand Theft Auto IV from 2008, only time will tell.
A plethora of content, a strong franchise, pre-orders advertised for over 6 months, midnight store openings and a massive publishing push. These terms could be applied to either of the two previously mentioned games. Activision though is aiming to make Call of Duty: Modern Warfare 2 the entertainment source of the year, ahead of other big game releases and ahead of top music, TV and movie releases.
Who would bet against them succeeding?
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Tags: Activision, Call of Duty, GTA IV, Infinity Ward, Modern Warfare 2, Money, Rockstar
October 29th, 2009 at 3:36 pm
[...] lot of previous talk had surfaced about whether this record would be achieved, but it now looks [...]