Industry analysts are suggesting the EA - Take Two takeover is likely to happen at some stage. When it does, EA/Take Two and Activision/Blizzard will be the two dominant publishers by a staggering distance. Do we need to be worried?
Short answer ‘yes’, long answer ‘no’.
There’s no denying that publisher acquisitions have, in the past, tended to gut talented developers, expend their natural talent, leaving them either disbanded, or producing endless cheap cash-ins. EA says that’s going to change this time, but they’re probably ‘mistaken’. The company has a reputation for pursuing publically safe bets, and somehow I’m not really sure GTA and Bully really slot into that image. So where’s the bright side?
The Odd One Out Publisher run development teams aren’t always the most innovative, and let’s be honest – that’s one of the major concerns – however, it’s far from a hard and fast rule. Think Spore, SSX, Prince of Persia, Alan Wake, Mario Galaxy, Okami… many of these series may have gone on to moo like cash cows, but the gems of ideas were still incubated from within publisher control.
Splinters The talent isn’t the studio, it’s the individual members of it. When a studio is purchased, what actually changes hands is physical assets, staff contracts, and intellectual property. The staff themselves can and usually do move on. In fact, many of the most exciting studios around today were only formed because the key players were fed up of their existing roles. Look at Realtime Worlds, Media Molecule, Platinum Games, all reborn from the ashes of publisher owned studios.
Spit and Polish Of course, there’s upsides to publisher run studios. The better security and financing, not to mention asset sharing means that – while originality may suffer – quality and polish can increase. Series like The Sims, Call of Duty or Medal of Honor may not do much that’s new, beyond a pretty game engine, but sometimes, don’t you just want a reliable, dumb experience that you can enjoy? Activision has clearly had positive effects on Infinity Ward’s CoD series, and that leads onto the final, and most important point…
Duality …which is that the massive empires of Activision and EA form an essential point of differentiation in the industry. Look at cinema, and it’s easy to point out that if you want something mass market, easy to watch, and visually impressive – you catch a Hollywood blockbuster. If you want something a little more interesting, unique or though provoking, you see something independent. The blockbusters make a ridiculous proportion of worldwide cinema revenues, but that’s not a problem. In the gaming environment of the last decade, the inventive, independent games have had to compete directly – in terms of budget, audience and required revenue – with the big boys, and as a result, lots of decent companies have gone under or been swallowed up. Once a stronger line is drawn between the blockbusters and the independents (and you won’t get a much bigger difference than we will once EA/Take Two and Activision Blizzard are running the show) the indies, the modders, the arty types will have room to breathe.
Artistic and innovative interactive entertainment will take on a new life, free of the weights imposed by competing with the big boys. Meanwhile, the two giants can go off and do their own thing. There’ll be casualties along the way, but there’s casualties in any war – it doesn’t mean we’re losing.
