At his Montreal Game Summit keynote, Jonathon Blow (the one man band behind 2008’s time-warping platformer, Braid) has railed at the McDonalds-esque game design in MMOs and in Bioshock.
“MMOs have empty gameplay, but keep players hooked with constant fake rewards,” said Blow. His concern is that, like fast food, MMOs are empty, and ‘nutritionally’ bereft - they’re a shallow, meaningless experience that nonetheless becomes addictive, resulting in a poor quality of life for its players.
He pointed out how McDonalds has faced criticism from commentators, and that World of Warcraft’s method of teaching players about routine was similar and “akin to advertising”.

And he’s completely right. MMOs have no soul. They thrive on just two things: social networking (something Facebook does better), and constant reward. Few players ever take the time to realise how empty these rewards are. What value does the +3 sword have in the real world? The difference between game design in MMORPGs and traditional RPGs is vast - Knights of the Old Republic 2 has strongly tactical combat, and a rich, meaningful storyline. WoW has XP grind and not much more - just enough to keep players playing.
I take issue with MMORPGs for a different reason to Braid, though. He’s concerned about the social impact of these games on their players - but if players really want to waste their lives, then so be it. I’m just more worried that if designers can get away with bland gameplay like this - and come out with one of the most successful games of all time - then what future is there for games with genuine depth?
Blow also took issue with the hype surrounding Bioshock, claiming that despite wide praise, the game “sucks” and that “the designers of this game are trying to manipulate your emotions in a clumsy way. BioShock claims to be about altruism and humanity but what it really teaches you is how to headshot someone from as far away as possible. It’s a very weird game that we couldn’t proffer as an example to normal humans.”
I don’t know how he does it, but he’s bang on again. Yes Bioshock is pretty, yes it’s partly inspired by an obscure Russian-American philosopher, no, it’s not really doing anything all that special. And the twist was average in the extreme.
I don’t know if Braid will be the game to reverse these trends - while it looks great, it doesn’t look all that unique to me - next year will tell.
