MCV has reported in its Friday 30th October issue that Call of Duty: Modern Warfare 2 is set to break the UK entertainment launch record held by Grand Theft Auto IV.
Having sold an estimated 500,000 pre-orders, a target of 1.7m for first week sales has been predicted, nearly double that of the previous record.
A lot of talk had surfaced about whether this record would be achieved, but it now looks likely.
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As the release of Call of Duty: Modern Warfare 2 draws closer, the hype is starting to build and become frenzied.
Every trailer or video that gets released drives the hype and whets the appetite of potential players.
It is debated whether the Infinity Ward developed title will break records for week one sales and beat Rockstar’s Grand Theft Auto IV from 2008, only time will tell.
A plethora of content, a strong franchise, pre-orders advertised for over 6 months, midnight store openings and a massive publishing push. These terms could be applied to either of the two previously mentioned games. Activision though is aiming to make Call of Duty: Modern Warfare 2 the entertainment source of the year, ahead of other big game releases and ahead of top music, TV and movie releases.
Who would bet against them succeeding?
2008 saw Rockstar’s Grand Theft Auto IV reach new promotional heights and surpass all-time entertainment records for day one and week one sales.
Now 2009 is shaping up for Modern Warfare 2, from Activision and Infinity Ward, to run it very close.
The 2009 edition in the ever-popular first person shooter series is aiming to beat competition not just from rival games, but TV and movie blockbusters too, making it the main entertainment source of the year.
After massive console sales, this week sees Grand Theft Auto IV finally hit the PC.
A lot of talk surfaced about whether it would or wouldn’t be released on the PC, but after a slight delay from the original November release date, it is now here.
The video editor looks a quality addition to the game, allowing the capturing, editing and sharing of in-game footage.
It will be interesting to see how it performs against the other big titles in the busiest time of the retail year.
